portfolio - Jordan Summer Festival 2008

Jordan Festival is an event that takes place every summer under the management of the Jordanian Tourism Authority. The agency’s role was to accentuate media interest from the region in covering the festival and the tourism aspects by attending different events and generating features. PR Objectives Accentuate media’s attention & enthusiasm towards Jordan Festival being one of its kind in the region and that attracts the famous singer’s of the world Inviting media from the region to attend events and flying them Jordan Develop an awareness on the campaign, the identity and the use of festival to create excitement

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