portfolio - Galaxy Dubai International Fashion Week

Galaxy launched its limited edition fashion collection chocolates with a view to link it to fashion and indulgence. The agency’s role was to accentuate media interest in the new collection. PR Objectives Accentuate media’s attention & enthusiasm towards Galaxy Fashion Collection as being a brand that understands a woman’s indulgence with chocolate by way of indulgences and its link to fashion Create a hype and interest around the Fashion Collection Develop an awareness of the brand, its identity and the use of the fashion platform to create excitement

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